Søde Cykler

School: KEA Class: Design and Business: Entrepreneurship Year: 2018 Our class was assigned to create and validate a startup project consisting of a meaningful and priced solution (product, service or experience) to a defined target group’s documented needs within a specific context that you have to analyze. My group chose to address the height diversity issue regarding bikes in Denmark, particularly for shorter women looking to buy a bike. We developed our solution, Søde Cykler, a bike shop which curates smaller bikes.